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beauty news: 17.03.10

Move over, Miranda Kerr – the latest model to launch an eco-skincare range is Brazilian beauty Gisele Bündchen. Sejaa Pure Skincare by Gisele Bündchen offers a capsule range of day cream, night cream and a mud mask, created using natural ingredients and presented in recycled packaging.

Gisele’s philosophy is simple: “I want to help myself in any way I can to be more conscious, more present, more aware, more happy. And if my philosophy or products can help to make others happy, then I’ve been successful.”

Sejaa Pure Skincare uses 100% natural ingredients, free from the chemical nasties found in many leading skincare brands. The company also use only natural preservatives, while the product packaging is entirely recycled and carbon neutral.

We love a beauty range with a conscience, and Gisele’s ticks all the boxes – pure, natural and beautifully presented. We’re on the waiting list already.  

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