The length people go for a youthful glow is at times extreme. We nip, tuck, freeze, inject and pay handsome sums, all in the name of beauty. But would you pay $13,000 for a jar of moisturiser that apparently helps your skin cells “radiate light”?
Say what? Yep, you read that right $13,000. To celebrate the 30th anniversary of its Clé de Peau Beauté line, luxury cosmetic house Shiseido has unveiled a limited edition moisturiser called La Crème. The cream contains natural silk and pearls, which are believed to support the skin’s nanostructure and help cells reflect light.
“It diminishes the appearance of wrinkles, dark spots, skin sagging and other signs of aging,” says Tammy To, brand director for Shiseido’s Clé de Peau Beauté line. “In just one night you’re able to see the difference.”
The best bit? At a cost per gram of $260, this “wonder cream” is more than four times the value of 24-carat gold, which currently hovers somewhere around $56 per gram.
Shiseido commissioned French crystal maker Saint-Louis to make three (yes, only three) handcrafted jars to hold 50 millilitres each of La Crème. The jars have platinum bands and a gold-coloured spatula (of course!).
Shiseido will start taking orders (which can only be made in person) for La Crème on September 20, and has announced that if more than three orders are placed a lottery will take place.
But never fear if you can’t quite afford the $13,00 price tag, Shiseido is releasing a more “affordable” version, also called La Crème, which goes a for around $1020. Related content: $290 for a paper bag?
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